Post by account_disabled on Feb 18, 2024 0:16:42 GMT -5
B2B Marketing Trends for 2021 October 4, 2020 B2B marketing has undergone a drastic change in the last 5-10 years. Previously, the main focus of B2B marketing was networking that could secure a face-to-face meeting with the relevant C-level executive in the target company. This used to be a clear differentiator separating B2B from B2C marketing, but now? Source: B2B Marketing Zone Index The Impact of COVID-19 on B2B Marketing 2021 B2B Marketing Trends for 2021 Trends B2B Marketing 2021 Trend 1: Omnichannel Marketing B2B Marketing 2021 Trend 2: AI B2B Marketing 2021 Trend 3: B2B Content Marketing B2B Marketing 2021 Trend 4: Micro-Moments B2B Marketing Trend 5 2021:
Chatbots B2B Marketing Trend 5 2021: Predictive Analytics B2B Marketing 2021 Trend 7: Privacy & Security Marketing Now, however, it's harder for B2B marketers to define exactly who they're selling to: 64% of C-suite executives Mobile Phone Number have final approval on a purchasing decision, 81% of C-suite non-suitors also have a say. Source: and more complicated. B2B buyers now conduct much more research on their own before speaking to a seller and expect the same digital experience they encounter during the B2C sales cycle with their B2B purchasing decisions.
As such, B2B marketing has become much more similar to its B2C counterpart , and digital marketing has become an extremely important component of B2B marketing. The most effective digital strategies in B2C marketing are now being implemented in B2B. Even in manufacturing industries, 67% of purchases are influenced by digital . Many experts have attributed this shift to millennials' growing role in purchasing decisions. The marketing journey of the B2B consumer has also changed significantly over the last ten years. What was once a more linear transaction has now transformed into a complex purchasing process.